Smashbox | April Fool's 2023
(A proactive idea)
Insight: April Fools is all about pranks and giggles. To center our hero product around this thought, we decided to play with the main feature of OG Primer - blurring the pores/imperfections.
Idea: We created a post that was copy-driven and had a wordplay that cleverly conveyed the blurring effect on the pores, almost like pulling a prank on the pores, vanishing them completely.
